Netbooks Are Making SEO Ranking More Competitive

Netbooks are the newest mini laptops that are on the trend now, and most of them are owed by females, and males are not the majority of the netbook owners. It was only recently that I used my friend’s netbook to search something on Google, that I realised the search result rankings is going to be harder if the computers are going to be smaller.

The netbook is surprising cheaper than the average 14inch laptops, smaller, although the operating system is not faster than their bigger cousins, what they lack in speed, they make up in their portability and affordability. Back to what I want to voice out is that we as Internet marketers will face a more competition for search engine rankings, here is the reason why:

As the netbooks are usually 10 inch in size, that makes the screen smaller and thus when doing a search online, less search results will appear on the netbook screen. Below is the picture from my friend’s netbook:

As you can see that the search results are showing 2 natural results, whereas the paid search (Adwords PPC) has occupied 3 top positions on the result. Below is the search result of a 14 inch laptop, where I am using the same keyword search of ‘forex training’ and we can see that there are 3 PPC ads on top follow by 3 natural searches:

It has been known that when searchers are searching on the results, they will tend to focus on the top few results instead of the bottom few, refer to the picture below

Why would searchers not look further down for more results? Here are some of my thoughts why:

1) They are too lazy: yes they simply are too lazy to scroll down to check for more.

2) They have found what they are looking for, so they simply ignore the other search results.

Back to the topic on why netbooks are making SEO ranking more competitive. Due to the small screen and my two thoughts why the searchers did not look further, it becomes clear that search engine ranking is getting more and more competitive.

The women are buying the netbooks, due to its small size and weight less. So for the women niches are the ones that will make the SEO ranking the most competitive as women are buyers, who is unlike men. We know that most women are buyers, thus the women niches will be getting competitive than ever.

Well the good news is that there will still be people wants to own a laptop that has bigger screen than a netbook (for mostly men and lesser women). The main thing is to focus more on your website keyword research, related content, placing keywords on your web page for on page optimization and generating relevant links back to website. Will help to rank your web page in higher search result rankings.

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