Negative Keywords: The Most Underused Keyword Type In Google Adwords

Negative keywords can help you take away un-targeted traffic that most properly will not buy or even subscribe from you. And I must say that most of the people who uses Google Adwords do not know how negative keywords can help them in generating targeted traffic to your site.

What does Negative Keywords do?

Negative keywords help to take away unwanted keywords that are not relevant or related to your website. Thus helping you to increase in Click Through Rate, and conversion to sales or even lead generating.

Negative keywords also help to reduce your cost per click, and thus with better conversion, better click through will result in better Quality Score in your Adwords campagin.

To help you understand better how negative keywords can help you in your PPC, I used a pizza as illustration (I like pizza, hahaha).

Its looks good, isn’t it? Well back to our illustration. Most of the time people will choose to eat only parts of the pizza, like maybe the crust only, some like to eat the cheese etc…

What negative keywords is to take away the parts that you do not want to eat, and leaving you the parts you only want to eat. Sounds good?

As a lot of people may type in the market you are in, but not the niche you are targeting, making your site not targeted and thus resulting in decrease in conversion.

Your Google Adwords account can help you research negative keywords of your niche, first go to ‘Opportunities’, under ‘Tools’, you will find ‘Keyword Tools’. What you need to do is to key in the primary keywords of your niche, choose the which country you are targeting, if you are targeting the whole world, choose ‘All countries and Territories’, and click “Get Keywords Results”.

The keyword tool will generate other related keywords for you to add into your account. To find out the negative keywords, you need to change the ‘Match Type’ to ‘Negative’. This way you will be able have ideas whether to add in the negative keywords.

The negative keywords generated from the keyword tool may not suit as negative keywords, so you will need to do a quick thinking whether this keyword is good to use for your niche.

Since I started to use negative keywords (a year after my Adwords journey), everything has turn for the better for me. Increase in click through, decrease in impression, decrease in cost per click, increase in quality score for the keywords too.

If you have been using Adwords, but not using the negative keywords. You are missing out a lot fun, and you are paying a lot for unwanted clicks too. Using the negative keywords is easy. As now you can specify the negative keywords in not just broad phrase (in the past only), now you can use exact match as well as phrase match too. Going deeper into the words you do not want.

If you have heard that those people using Adwords, and not having result they want, most properly it’s because they did not use the negative keywords to filter away the unwanted keywords.

Now, I like to hear from your experience in using Adwords to drive traffic, I will be listening to you, I promise.

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