Is Localized Domain Name A Better Choice For Your Website?

A friend recently asked me about domain name purchase, he is starting a local business. And read ProBlogger’s recent post on Localized Domain Name, I like to share what I know on this topic.  I recommended to him that he should go ahead with a local domain name instead of a universal one. Here are some of the reason why he should get a local domain name:

1) Localized Domain Name can be purchases easily. With a country short form at the back of the domain name, you can purchase a name that is short and easy to remember for your offline business. As far as I know, the four and below characters domain name has been owned by someone who started their website the beginning of Internet. If your business is about local sports, then it will be a good idea to buy the domain name “www.Sports.com.(Country Short Form)”. I am sure that most will be available for sale, as long as you get it soon.

2) Localized Domain Name can rank well in local search engines easily. The search engines like Google, Yahoo and Bing give special attention for those domain names that is a localized domain name. The main reason is not known, but I suspect that it helps them to differentiate local websites service to international service websites. Another reason may be that in some countries in order to own a localized domain name, you need to register a company with the local government. Because of this, the search engines love to rank the localized domain name well, as they are accredited from the local government, and with a registered company. Of course there are some countries that do not require to register a company and still get a local domain name.

3) Localized Domain Name is very targeted for the local community. Have you ever done a search before, when you enter the website, you found out that the product or service is for another country. I have been there before, and I guess that you have at least one or two experiences like that. With a country name short form at the back of the domain name, it helps your local searchers to differentiate from other same services that are from other region.

To answer the question in the title of this post, it will depend if the audiences you are targeting are only locals or local services. If your audiences are internationally, then it will be a better choice for you to purchase a dot Com or a dot Net domain name instead. Well if you have difficulties in choosing a good domain name, I suggest you read “How to choose the right domain name“.

I like to hear from your views, what other advantages are there when you purchased a localized domain name, I will be glad to hear and answer your questions. Cheers!!!

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