How To Get Good Quality Score In Google Adwords

If you have been using Google Adwords driving traffic to website or landing page, you would understand that it is very important to get a good quality score in your PPC campaign. Here are some reasons why getting a good quality score is important:

Reason 1: Lowering cost per click

Perhaps the most important reason why getting a good quality score is important. It’s about money, actually getting your marketing cost lowered. In a way, you can get the cost per click as low as 10% of your Max Cost Per Click (MaxCPC), that is something worth knowing about. Lets do some math here, MaxCPC is $1, average click through for the PPC campaign is 100 per month, that means your PPC marketing cost is $100 per month. Now you have good quality score, assuming average cost per click is $0.50 for one month with average 100 clicks per month, the PPC cost now is $50. You now have save $50. Remember that in a business where you are always cutting cost.

Reason 2: Increase Ad position Automatically

A strange thing happen here when you have good quality score and good record of your PPC campaign, the PPC ad position will move upwards, meaning instead of your Ad in position 5, it now becomes position 3. Let me explain the importance here, the higher your position is the more your MaxCPC must be when first start. So with the help of your good track record (good quality score), you are able to rank high in the PPC Ad ranks.

How to get a good quality score can be quite easy, it will require time and effort on your part. A high Click Through Rate (CTR) and Landing Page relevancy are very important aspect of how your quality score is given. Read Attracting More Clicks In Your PPC Ads and 10 Secrets To A Successful Landing Page for more info.

Quality score has the range from 1 to 10, where 1 is the lowest and 10 is the highest. If you have 1 to 4 its consider bad, 5 to 6 is normal, 7 to 9 is good, and 10 is great. Quality score is calculated on keyword level, so you can see your quality score in this way (4/10 or 6/10 or 10/10). Getting 10 out of 10 is not hard, but just a lot of hard work.

You will need to if possible use exact match in the process, the ad to have the keywords, and the landing page as well. In order to make sure you have the highest possible quality score for each keyword is to have specific keywords (almost the same) in the same ad group, with specific ads (with keywords in it), and keywords in the H1 of landing page. I can assure you that even if you did not have quality score of 10, you would still get 7 and above using the above method. If you are interested to find out how quality score is calculated, read here.

And if you realized that getting a high quality score is all about relevancy, which is by the way Google’s moto, to provide relevant search results to the online users.

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