Coverting Website or Traffic Based Website? What is Your Choice?

I have been in Warrior Forum checking out what are the current topics or problems that most are facing. The usual and  repeated topic is “How to drive traffic to my website”.  I have heard other gurus talking about “Your income is equal to your traffic“, I do agree with it also. But the main thing with newbies is that traffic is not what most will enjoy to have until few months later in their journey.

The usual solution for a newbie is to build their traffic first then concentrate on conversion. Well that is great advice in the past but now so great now. Why is that so?

With so many going into Internet marketing, even the least competition niche will have difficulties in converting the traffic to sales or leads. So what is the latest advice to this? It is to concentrate on both traffic generation and conversion rate at the same time.

To be more specific is to put in 70% of the time in driving traffic, and 30% of the time in conversion. By the way this is after your website or blog is set up, and your time invested getting more traffic, writing more content, sending emails, etc…

30% focus in conversion: What should we do here? Here are some things you need for conversion:

1) Set up an Opt In Box: Your visitors will most properly not come back to your website anymore, so in order for them to keep coming back is to get them to subscribe to your mailing list. You can read more in “Creating a squeeze page that sells“.

2) Having a call to action in every page of  your website. This is one of the easiest and most ignored method in most of the websites I see. Its only a few words to get your readers to take action, and a lot of websites do not use it fully. They should have get the readers to call, fill in the form or even click the link. NO! Most website owners do not do that. So remember in every new content page you created, you must have a call to action to something (even if its not buying something).

3) Test and record, test and record your web page! Testing is the essential in marketing, and it goes true for Internet marketing in websites too. What you can do in testing is first set up Google Analytics in your website, so you can test the conversion rate. The testing is to find out what are the words, what are the positions, what are the bonuses that will attract the traffic to take action. Of course, you need to record all the results from the test, so you can find out the optimum position that will have the most conversion.

70% focus in traffic. Here are what you must do:

1) Keyword research: The beginning of every web page starts with keyword research. Find out what are the search terms people are searching for can help you win the almost half of the battle. That is why investing in a good keyword research tool is recommended.

2) Linking back: The best way to get a link back is to submit article and link back to web page.

3) Start a blog: Blog is a great way to build internal linking, and at the same time to target the long tail keywords. You will be surprise that using blog will actually help to communicate with your customers, and get their feedback via comment.

4) Start a twitter account: With the growing popularity of Twitter, where it is so easy to send a short message to your followers. Answering their questions, giving them tips, following up, etc…

5) Joint venture with related website: Promoting each other to their customers will help to expand your website exposure to the world. Do note that it must be relevant to your niche, so that the chances of conversion will be higher.

The best advice for a newbie is to start with a strong foundation, by focusing in traffic and conversion at the same time. As for those who are already having constant traffic then you might want to focus more on conversion, this way you would increase your income.

Wherever you are currently, both traffic and conversion are very important to your Internet marketing journey. If you have other tips or advices to share, do generously share in the comment below. Hear from you soon.

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