Negative keywords can help you take away un-targeted traffic that most properly will not buy or even subscribe from you. And I must say that most of the people who uses Google Adwords do not know how negative keywords can help them in generating targeted traffic to your site.

What does Negative Keywords do?

Negative keywords help to take away unwanted keywords that are not relevant or related to your website. Thus helping you to increase in Click Through Rate, and conversion to sales or even lead generating.

Negative keywords also help to reduce your cost per click, and thus with better conversion, better click through will result in better Quality Score in your Adwords campagin.

To help you understand better how negative keywords can help you in your PPC, I used a pizza as illustration (I like pizza, hahaha).

Its looks good, isn’t it? Well back to our illustration. Most of the time people will choose to eat only parts of the pizza, like maybe the crust only, some like to eat the cheese etc…

What negative keywords is to take away the parts that you do not want to eat, and leaving you the parts you only want to eat. Sounds good?

As a lot of people may type in the market you are in, but not the niche you are targeting, making your site not targeted and thus resulting in decrease in conversion.

Your Google Adwords account can help you research negative keywords of your niche, first go to ‘Opportunities’, under ‘Tools’, you will find ‘Keyword Tools’. What you need to do is to key in the primary keywords of your niche, choose the which country you are targeting, if you are targeting the whole world, choose ‘All countries and Territories’, and click “Get Keywords Results”.

The keyword tool will generate other related keywords for you to add into your account. To find out the negative keywords, you need to change the ‘Match Type’ to ‘Negative’. This way you will be able have ideas whether to add in the negative keywords.

The negative keywords generated from the keyword tool may not suit as negative keywords, so you will need to do a quick thinking whether this keyword is good to use for your niche.

Since I started to use negative keywords (a year after my Adwords journey), everything has turn for the better for me. Increase in click through, decrease in impression, decrease in cost per click, increase in quality score for the keywords too.

If you have been using Adwords, but not using the negative keywords. You are missing out a lot fun, and you are paying a lot for unwanted clicks too. Using the negative keywords is easy. As now you can specify the negative keywords in not just broad phrase (in the past only), now you can use exact match as well as phrase match too. Going deeper into the words you do not want.

If you have heard that those people using Adwords, and not having result they want, most properly it’s because they did not use the negative keywords to filter away the unwanted keywords.

Now, I like to hear from your experience in using Adwords to drive traffic, I will be listening to you, I promise.

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If you have been using Google Adwords driving traffic to website or landing page, you would understand that it is very important to get a good quality score in your PPC campaign. Here are some reasons why getting a good quality score is important:

Reason 1: Lowering cost per click

Perhaps the most important reason why getting a good quality score is important. It’s about money, actually getting your marketing cost lowered. In a way, you can get the cost per click as low as 10% of your Max Cost Per Click (MaxCPC), that is something worth knowing about. Lets do some math here, MaxCPC is $1, average click through for the PPC campaign is 100 per month, that means your PPC marketing cost is $100 per month. Now you have good quality score, assuming average cost per click is $0.50 for one month with average 100 clicks per month, the PPC cost now is $50. You now have save $50. Remember that in a business where you are always cutting cost.

Reason 2: Increase Ad position Automatically

A strange thing happen here when you have good quality score and good record of your PPC campaign, the PPC ad position will move upwards, meaning instead of your Ad in position 5, it now becomes position 3. Let me explain the importance here, the higher your position is the more your MaxCPC must be when first start. So with the help of your good track record (good quality score), you are able to rank high in the PPC Ad ranks.

How to get a good quality score can be quite easy, it will require time and effort on your part. A high Click Through Rate (CTR) and Landing Page relevancy are very important aspect of how your quality score is given. Read Attracting More Clicks In Your PPC Ads and 10 Secrets To A Successful Landing Page for more info.

Quality score has the range from 1 to 10, where 1 is the lowest and 10 is the highest. If you have 1 to 4 its consider bad, 5 to 6 is normal, 7 to 9 is good, and 10 is great. Quality score is calculated on keyword level, so you can see your quality score in this way (4/10 or 6/10 or 10/10). Getting 10 out of 10 is not hard, but just a lot of hard work.

You will need to if possible use exact match in the process, the ad to have the keywords, and the landing page as well. In order to make sure you have the highest possible quality score for each keyword is to have specific keywords (almost the same) in the same ad group, with specific ads (with keywords in it), and keywords in the H1 of landing page. I can assure you that even if you did not have quality score of 10, you would still get 7 and above using the above method. If you are interested to find out how quality score is calculated, read here.

And if you realized that getting a high quality score is all about relevancy, which is by the way Google’s moto, to provide relevant search results to the online users.

If you have any thing to add in, feel free to share on the comment, and if you find this post is helping you do Yahoo Buzz for me above, or share it to via social bookmarking sites below. Hear from you soon.

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You have your website done up and you want to drive traffic to the website, you decided to use PPC (Google, Yahoo and MSN) to drive traffic. But it seems that there is not much of a click to your PPC ads, why is that so?

At first when I started on using PPC to drive traffic to my landing pages (I have not used PPC to drive traffic to my website), I was not able to attract click through using the keywords that I used, then I realized what I have done wrong and here are some of the tips to share with you:

Not using buying keywords in the AdGroup

Keyword research is key to all Internet marketing success, without it, your chances of success is down to 50%. There are three different types of keywords, ‘Browsing’, ‘Comparison’ and ‘Buying’ keywords. And buying keywords are the ones that will help you earn money. And finding them out is not different, just need to do research.

Not showing benefits in the PPC Ad

A mistake in most of the PPC Ads are not showing their products or services benefit. Benefits are like ‘Lose 3kg in 3 days’, Fast Relieve’, etc… It shows them what they are looking for, the end result for themselves. People are always looking for solutions to improve their health, increase their wealth, relieve their pain, increase their pleasure. If you are able to state the benefits of using your product or services, you would have grab their attention.

No call to action in the PPC Ads

A call to action is like ‘Contact Us Now’, ‘Limited Time Only’, ‘Use Us”, why is it so important to have this call to action in your PPC ads? Because people always wants to be lead by others. If you do not tell them what to do, they will simply freeze there in time without doing anything. So remember to put in that call to action in your PPC ads.

Not using the search term in the PPC Ads

You may be surprise that I would comment that using the search term in your PPC ads, but think about it, would you click on the links in the search results? I would click on that, and that is what the search engines are all doing. Showing search results to the searchers what they want to find.

There you go now, getting more click throughs for your PPC ads. What I am sharing is above are using the search results system of the search engines. Do you have any more to add in where I have miss out on “Attracting More Clicks In You PPC Ads”? Do share with us below using the blog comment. I will hear from you soon.

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