10 Secrets To A Successful Landing Page

Landing page is what every Internet marketer should be focusing in. Why? It is because landing page is where the conversion of sales is taking place. You have build incoming links or using other marketing methods like Pay Per Click or Article Marketing, what you must have is a web page that will convert sales or the outcome you want for you.

Here are the ten secrets in a successful landing page:

Secret 1: Focus On Conversion. The landing page only purpose is to convert your visitors to a sale or to give you their information. That is why you must have at least three call to action in the landing page. One the top, on in the middle and one at the end of page. Make sure your call to action is clear and precise, for example “Click Here To Make Purchase Now”, or “I Want To Own It!”, or “Contact Us Now”. Make it as simple for the visitors to understand as possible.

Secret 2: Use Visual To Increase Conversion. Picture speaks a thousand words, with a picture that shows what your product or service is, can help to explain to your targeted visitors what you are selling. As they are humans who also have limited time and attention just like us. Note that if your visuals or pictures are distracting them, you will increase the chance of them leaving the landing page. You might also want to place a link on the pictures as well to the purchasing page.

Secret 3: Single Page Layout. The more simple the web page design the easier for the targeted visitors to go through the landing page. If you have two or three columns in the landing page, make sure that to include testimonies of past clients or special bonus for purchasing the product or service.

Secret 4: Define Your Product or Service Benefits. This is very critical to whether the visitor will stay around longer to purchase or not. You must describe what the visitors will get after they purchase from you. The more clearer your benefits, the sticker your visitors are. If your benefits are unclear and not compelling enough, your visitors will leave for sure.

Secret 5: Customer Confidence Building Up. A lot have been heard of bad customer online purchases, bad experience and even scams. You must remember that the customers run a risk in doing business with you. So how do you decrease the bad experience and increase your product creditability? You can assure your targeted visitors that you have received great customers feedback from the product or service (you can use the testimonies to show to the targeted visitors), or a privacy policies of your company, doing all means to ensure their assurances.

Secret 6: A Compelling And Attention Grabbing Headline. This is one of the most forgotten item in marketing, without getting attention from your visitors, it will decrease the chances of them browsing down on what you have to offer in the landing page. A study have shown that about 70% of your visitors will not look further down your web page, so in order for them to read or view what you have to offer, your headline has to compel them to know further more.

Secret 7: Spit Testing. As we do not know how the visitors think, it is best to test your landing page. You may have to use two different landing pages that have different headline, benefits written in different ways, use different pictures etc. Track one landing page for a week then the other for another week, you will see which has the highest conversation. Use the one that has the highest conversation.

Secret 8: Track Your Conversation! The good thing about the Internet is that we are able to know where and how your visitors come from. Using Google Analytics is a free and accurate form of tracking in Google’s view. It is important to know what is the keyword your targeted visitors used, which web page or website they came from, and which country they are from. With all these details, you will be able to understand and re-define your landing page to increase the conversation.

Secret 9: Re-define Your Conversation Keywords. After you know what are the keywords that land your visitors to your landing page, you are to place the keywords in your content, title of the page and the description tag too. With the right conversation keywords in your landing page, you will be able to rank well for the conversation keywords.

Secret 10: More Linking To Your Landing Page. You will keep updating new content in the future and bring in more traffic to your website, so you need to keep on linking your new web pages to the landing page, making sales or collecting visitor’s details. A thing to note is that the new page you created must be relevant or related to the product or service you are selling. In a way, you are also strengthen the ranking of the landing page too with internet linking.

I hope you will use the above ten secrets for your landing page, as it has been tested and proven. With the Internet advancing so fast, you must keep on re-define and find ways to get more traffic and convert them to sales.

What say you in having a converting landing page, maybe you have something to share with us. Come on, tell us more….

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